The Journal
33 entries · newest first
- Collection
100 (and Counting)
A look back at the year this blog became a real thing, and the posts that explain how.
4 min read - Collection
I Didn't Break My Rule. I Finally Had Time to Follow It.
On the Ming x Shapiro, and why the watch that gets you isn't always the one you say yes to first.
5 min read - Opinion
The Should Complication
What role does the word 'should' play in watch collecting?
10 min read - Opinion
There Are Only Seven Watches
Everything else is a facelift.
8 min read - Opinion
I Asked an AI for My Fundamental Watch Archetypes. Then I Graded Its Answer.
The machine found six. It missed the one that matters most.
8 min read - Collection
The Chase, the Cull, and What's Left
Purchase emotion and ownership connection are two different currencies.
7 min read - Collection
Has Photography Changed How I Collect? I Checked.
I analyzed 348 posts to find out. The influence runs in reverse.
4 min read - Collection
NWA: A New Watch Alert
How Louis Vuitton talked its way out of the handbag aisle and into serious watchmaking
6 min read - Opinion
Would I Start a Watch Brand?
The easiest time in history to start one. Maybe the hardest time to win.
4 min read - Opinion
Three Questions from the DMs
Conversation pieces, gateway watches, and a fragment about Breguet numerals
5 min read - Opinion
Watch Shopping in Boston: A Collector's Guide to Newbury Street
A one-mile street. A 600-foot block. Hundreds of watches tried on.
9 min read - Collection
If I Could Only Keep Three
An AMA question forced me to choose. Here's what survived
4 min read - Collection
Two Watches That Blew Past What I Expected
One watch that exceeded high expectations. One that exceeded low ones. Both are stealing wrist time.
7 min read - Opinion
My Top 5 Chronographs (This Week, Anyway)
Four watches I've decided on. One I keep not buying.
6 min read - Collection
140 to 40: What I Learned About Owning Watches
139 watches are doing nothing for you right now
5 min read - Collection
140 to 40: What I Learned About Buying Watches
The watch is only half the decision
6 min read - Collection
140 to 40: The Data Knew Before I Did
How 469 days of wear data, a want list, and two LLMs talked me into cutting 140 watches down to 40.
6 min read - Collection
140 to 40
Buying 140 watches, keeping 40, and what the run did to me
4 min read - Collection
The Watch That Was Always Going to Happen
The watch 99.9% of people will never recognize. That's exactly why I bought it.
4 min read - Opinion
Watches Are Terrible Investments. Buy Them Anyway.
A friendly response to @NYCWatchGuy's bull case, with sports cards and a 1996 Cartier auction as evidence.
9 min read - Collection
AMA Recap: Bracelets, Controversies, and What's Next
The AMA Files: Hot Takes, Strap Preferences, and a Daniel Roth I Shouldn't Have Passed On
4 min read - Collection
Taking Back Time
My executive coach told me to put the phone down. I ended up with 140 watches.
5 min read - Collection
What My Watch Measurements Say About Me
5 min read - Opinion
Maybe I’m Thinking About Independent Watches All Wrong
Trying to make sense of independent watchmakers as a rational buyer
7 min read - Collection
The Strap Rabbit Hole Has a New Accomplice
4 min read - Reviews
Ginza to Nakano: Watch Shopping Tokyo in 48 Hours
8 min read - Collection
The Long Hunt for a Cartier Tortue Monopoussoir CPCP
9 min read - Haute Horlogerie
The Snap of the Hour: Chopard vs. Andersen Genève
4 min read - Reviews
Watches & Wonders 2026: What Caught My Eye
8 min read - Opinion
The Watch Internet Has One Prediction for 2026. That Should Make You Nervous.
10 min read - Collection
I Take Pictures Of My Watches. Here's What The Data Says
And why I still wouldn't buy a watch for Instagram.
17 min read - Opinion
AI Prompts For The Watch Collector
Your watch collection has more to say about you than you think.
3 min read - Opinion
The Velocity of Time: An Exhaustive Analysis of Release Frequency, SKU Proliferation, and Market Saturation in the Global Watch Industry
2 min read